Drew Mattison

Vice President of Business Development

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Design Powered Action



The pace of change and transformation and initiatives and ‘insert your favorite business-bingo term’ is evident. We see it - feel it - everyday. It’s the constant pressure everyone feels - from the newly minted graduate to the Fortune 50 CEO. It’s inescapable; it’s the new-norm of the business world. We see the ‘listacles' every day: 5 ways to be more productive, 7 key practices to make your organization more nimble, the 62 simple steps to work-life balance. Clearly this chaos is here, and it’s not going anywhere anytime soon. 


So what to do. Well, this article isn't the answer. There is no answer; there is only focus, adjustment, and clarity for you. Enter design. Bologna (or other descriptors) you say. “We’ve heard the design-can-save-you mantra before, but my new iPhone and super cool pen-holder do nothing to help me improve my business.” We understand, and we agree. When we at XPLANE say design, we mean the clarifying, unifying visual artifacts that help remove ambiguity. This will always be true. But we ALSO mean the design of the approach and effort - the elements of unpacking and sensemaking that bring about big ideas and incremental steps. Monumental answers and nuanced adjustments. It’s design as it applies in the approach to your thinking and engagement with your employees and business.  

Warning: sensible action ahead. Try this design exercise to organize your business’ capacity for change:

Initiative modeling: Capture the framework for any initiative within your organization on a simple 5x7 card. Really draw it out: title, simple scope, timeline, owner, team, purpose, and goal. Don’t make it harder than that. Do it again - make it better and clearer this time. You now have an initiative template.

Organize the Initiatives: You’ll need some colored markers. Don’t be afraid, and don’t worry about them being on-brand. Look at all the initiatives you have and color-code them per functional group: IT is green, Operations is purple, HR is burnt-orange; you get the idea.

Capacity Framing: Clear a big wall. Take down the business posters and last-year’s company picnic photo - get some real wall space. Section off three areas and label them as follows: Pipeline, In-Process, and Completed. Now get to work - put all the initiative cards for your business up in the proper areas and stand back and observe your work. It’s probably a mess, and skewed to the ‘Pipeline’ column. Time for more design - start to categorize, edit per date, plan, reiterate, reorganize.



This will take time and this framing will likely change, but guess what, you just designed a capacity model for your business.  Benefit? It will give everyone that walks by a greater insight into what’s actually happening with all that change and transformation buzzing around. All with design.

Drew Mattison is the Vice President of Business Development at XPLANE.
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A Simple and Powerful Tool for Building Your Change Activation Plan

11-23-2016 | Drew Mattison | Strategy

Change is constant. Change is everywhere. Change, change, change. We all hear about it; we feel it everyday at work and in our personal lives. The noise is deafening: "We're transforming the landscape of our industry as we know it!" "The change we're bringing to the marketplace will drive our growth forward!" "Our process for innovation is groundbreaking and transcending!"  

Is there a word that combines hyperbole and B.S.? I'll work on that later.

Change is real, but it's organic. It's deep in the culture. When facilitated correctly, it's purposeful, prototyped, and thoughtful. Most of all, change is action: tangible activities that test, evaluate, recalibrate, and progress. These activities and actions are what move change forward. Change occurs when you activate the organization and help move your hands-on team incrementally to a place of authentic advocacy. 

The secret sauce? Action and communication. Aligned,  visual communications and actions will drive more success in change/transformation initiatives than anything else. We’ve designed a way to help you get started: the  Change Activation Canvas.  This canvas is a simple yet powerful tool to help build an initial activation plan and get to work.

The Change Activation Canvas is the working space. Think through your target audience, your current state situation (the reason for change), and your desired future state. Thinking about the audience you need to address and using the change activation building blocks as inspiration, choose activities and tools to populate the activation curve located on the Change Activation Canvas. These tools and exercises are labeled with the recommended area within the activation curve in which they would be most effective.  For example, if you want to move your desired audience from  understanding the current change initiative to an  acceptance of the what the change means, you might want to consider using a map/visual explanation or a visual card deck.
 

Try it. Experiment. Get some ideas and actions out into your audience and start progressing toward your future state. And ask for help; co-creation can drive exponential success.

Drew Mattison is Vice President of Business Development at XPLANE.
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A Simple and Powerful Tool for Building Your Change Activation Plan 1

04-22-2015 | Drew Mattison | Change
Change is constant. Change is everywhere. Change, change, change. We all hear about it; we feel it everyday at work and in our personal lives. The noi
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Design Powered Action 1

01-10-2015 | Drew Mattison | Test 1
The pace of change and transformation and initiatives and ‘insert your favorite business-bingo term’ is evident. We see it - feel it - everyday
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XPLANE Helps HP Unlock Their Automotive Solution Story

03-20-2014 | Drew Mattison | Test 1
Telling a good story about your solution is important. Telling the right story is critical. Recently HP partnered with XPLANE to craft the new Automoti
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The Secret Ingredient for Change

08-26-2013 | Drew Mattison | Change
Change is not a four-letter word. But it may as well be. No one likes to change, and those who say they do, as in, “I'm looking for some change i
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