Traci Jones

Director of Marketing

Recent Posts

Why a Company Vision and the Process of Creating It Is Critical: An Interview with Dave Gray

11-23-2016 | Traci Jones | Vision

How do you define “company vision”?

You're asking a question that I love to hear because I am an artist, and my life has, in many ways, been devoted to visual thinking and visualization. When I think of a vision, the thing that comes to mind is that it's an exercise of imagination. A vision for an organization, or for any group, is about creating a picture of the future that doesn't exist yet.

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The Evolution of OMSI

11-23-2016 | Traci Jones | Strategy

The Oregon Museum of Science & Industry (OMSI), one of the United States' leading science centers, has an international reputation for innovative exhibits and educational programs serving over 1 million people. However, the organization is in a time of critical change. Having operated successfully as a regional museum for nearly 70 years, it is now embarking on an ambitious expansion of its programs and geographic footprint.  

In 2014, OMSI began working with XPLANE on a comprehensive visioning and strategic planning process. OMSI chose XPLANE because they didn't want to just "go through the motions" of planning. They sought a customized approach to strategic planning that honors OMSI's unique culture of inquiry, openness, inspiration, and fun. 

After facilitating alignment on a 20-year vision for the institution, XPLANE co-designed a customized experience to achieve OMSI's planning goals in a culturally authentic way: the OMSI Strategic Planning Game. Over the course of 2014, XPLANE and OMSI piloted the game, which involves four rounds: listen, synthesize, explore, and decide. In playing the game, stakeholders are engaged through a series of ideation workshops, then participants generate "opportunity tiles" based on emergent patterns. The tiles are built upon and played in a series of prioritization exercises until the final set is agreed. 

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Join The Revolution: The TrustTheVote™ Project

06-01-2016 | Traci Jones | Strategy

The OSET Foundation is a nonprofit (501.c.3) election technology research institute focused on innovations in voting technology — what is often called “critical democracy infrastructure.” OSET’s team of tech-sector individuals previously contributed to innovations at companies including Apple, Facebook, Mozilla, and Netscape. Their new mission is developing technology for any jurisdiction to adopt, adapt, and deploy in order to do the following:
  • Improve voter turnout
  • Ensure ballots are counted as cast
  • Increase confidence in elections and their outcomes ​

The Problem
The most fundamental aspect of our democracy, the process of public elections, is at risk.  Elections infrastructure has deteriorated and become a very real barrier to our civic duty and civil right to vote. Voter turnout is at a record low, vulnerable voting systems have resulted in questionable elections outcomes, and existing technology is nearly obsolete. Citizens increasingly believe it’s too hard to vote, their votes don’t matter, or their votes may not even be counted as cast. Additionally, voting lines are long, the sign-in processes are inefficient, ballots are poorly designed, the audit and verification process is questionable, and technology is under-utilized.

The Solution
The TrustTheVote™ Project, the first-of-its-kind “digital public works project” is building an open, adaptable, and flexible Election Technology Framework called ElectOS™ that supports all aspects of elections administration including creating, marking, casting, and counting ballots. It leverages a technology platform that utilizes innovative apps to make voting easy, convenient, and more verifiable, accurate, and secure. The result is freely available, open source election technology that will do the following:
  • Enable any jurisdiction or vendor of finished systems to produce finished voting systems (ElectOS™ is like “Android for voting systems”)
  • Create a better voting experience
  • Be a catalyst for greater confidence in elections and their outcomes
To support the mission of developing ElectOS, by the people and for the people, the OSET Foundation engaged XPLANE to help drive a groundswell of public awareness and involvement. The first phase of the project is to co-create an animation with OSET to encourage people to join the movement and “Trust the Vote.” Stay tuned.

Learn more about The TrustTheVote™ Project:

Meegan Gregg


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Inside XPLANE: Culture

09-24-2015 | Traci Jones | Culture
Culture is the Heart of Our Organization We aren't trapped in cubicles all day, and there isn't a time clock to punch. Our Moleskines are crammed
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"Want To Make a Process Improvement Plan Stick? Focus on the People." in OPEX Society

06-29-2015 | Traci Jones | News

Cynthia Owens, XPLANE Senior Consultant authored, "Want To Make a Process Improvement Plan Stick? Focus on the People." in Operational Excellence Society. The Operational Excellence Society is a platform designed for executives and practitioners in the disciplines of Business Process Improvement (BPI), Continuous Improvement (CI), and Lean Six Sigma.

In her article, Cynthia addresses how the typical process improvement methods focus on the process more than the people, resulting in plans that are dead on arrival. She breaks down the vital steps required see results from a new process. 

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New Hire - Annie Pomeranz

04-07-2015 | Traci Jones | News
It is an honor and pleasure to introduce Annie Pomeranz, the newest addition to the Program Management team.  She comes to us from Laika, has her own IMDB page, and is an amatuer photographer.

To learn more, please see her interview on  xBlog or see the Portland Business Journal's announcement.
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Interview with Annie Pomeranz, New Program Manager

03-30-2015 | Traci Jones | News
FIVE FUN FACTS: Though born in “The Emerald City,” I grew up in “The Biggest Little City in the World”. My last name mea
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New Hire - Lauren Gantner

03-10-2015 | Traci Jones | News
XPLANE welcomes Lauren Ganter! Lauren holds a degree in Print Journalism and a minor in Design from the University of Minnesota. As Marketing Coordinator she will rely on her design, photography, and writing skills to support XPLANE's marketing efforts.

Portland Business Journal Announcement
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Interview with Lauren Gantner, New Marketing Coordinator

03-09-2015 | Traci Jones | News
Give us a brief overview of your background and experience: Writer, designer, marketer, and photographer. I graduated from the University of Minnesota in
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03-05-2015 | Traci Jones | News

Facing ambiguity? Mired in chaos? Hopelessly lost? Thankfully, making sense of the world around us is an innate talent we humans share. At XPLANE it’s also a skill—a skill we apply to some, big burly challenges. Join us at our March VTS as we embrace nonsense, by tapping into our natural skills, building new ones, and having a little fun on the way to making sense of things.

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