Traci Jones

Director of Marketing

Recent Posts

Information Architecture via the Jar of Whimsy

02-12-2015 | Traci Jones | News

XPLANE invites you to a special Visual Thinking School for World Information Architecture Day. Our consultants and designers will share some methods for assessing your audience needs and organizing information through visualization, and co-creation, as well as people-centered design. Join us for this highly-interactive session where we will architect the information within the Jar of Whimsy. 

When: Friday, February. 20, 2015
Time: 6-8p with time after for mingling and Q +A
Where: XPLANE, 411 SW Sixth Ave

Cynthia Owens, Sr Consultant 
Roel Uleners, Creative Director 
Jacob O'Brien, Senior Designer
Matt Morasky, Consultant/ACD

Only 20 tickets open to the public! 
Click here to register!

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Rich Moore Promoted to Associate Creative Director

01-14-2015 | Traci Jones | News
It is with great enthusiasm that XPLANE announces that Rich Moore has recently been promoted to Associate Creative Director.  Rich has proven his innate ability to create and/or identify strong ideas or concepts for a variety of situations and problems. He has a strong point of view and provides a clear vision that aligns with the project goals and the client’s business strategies to his project teams. 

Portland Business Journal Announcement
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XPLANE to Speak at World Information Architecture Day

01-14-2015 | Traci Jones | News
World Information Architecture Day is a one-day annual conference hosted by the Information Architecture Institute and held in dozens of cities across the world. The event's global theme is "Happiness" with Portland's specific theme being "What the F*CK is IA?" 

In true XPLANE fashion, Cynthia Owens and Roel Uleners will be rounding out the event to develop a PDX-specific answer to what the f*ck is information architecture. They will synthesize the information learned throughout the day, create compelling frameworks to guide the group discussion, and employ visual thinking techniques to get the audience out of their seats and aligned around an answer. 

The event is February 21 and is being held at the Left Bank Annex. Be sure to register to be part of this amazing day and benefit from the brilliant list of scheduled speakers.

You can register here.

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New Hire - Ryan Brown

01-12-2015 | Traci Jones | News
XPLANE welcomes Ryan Brown to the family. As Ryan puts it, "My role is to tell stories with pictures." As a Senior Designer he will partner with consultants to help visualize clients’ challenges, and then bring those sketches back to the shop to create something insightful and impactful with the creative team. His role is to help connect the dots (right after drawing them), lead project teams, and be a partner, resource, and support for folks across the organization.

Portland Business Journal Announcement
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Interview with Ryan Brown, New Senior Designer

01-12-2015 | Traci Jones | News
Tell us briefly about your role at XPLANE: My role is to tell stories with pictures. Day-to-day as a senior designer, I partner with consultants to hel
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Project Managers, Scourge or Angel? Interview with Christopher Knaus

01-10-2015 | Traci Jones | Process
Our very own Christopher Knaus, Director of Program Management, was recently a guest on PushPull Podcast discussing Project Management; what makes a g
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VTS Creating Visual Canvases

01-05-2015 | Traci Jones | News

Getting a team to collaborate effectively can be challenging. Often mental models and perspectives diverge, and efforts collapse. XPLANE solves for this by using visual canvases to keep conversations focused. In this first VTS of 2015, we will share methods for creating and using visual canvases for better collaboration and problem solving.

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XPLANE Speaking at Change Management 2015 Conference

11-17-2014 | Traci Jones | News

XPLANE has been selected (twice) to speak at this year's Change Management 2015 Conference; the preeminent conference for Change Management Professionals. This annual conference is produced by the Association of Change Management Professionals (ACMP). 

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Join Us for Culture Design: Mapping Company Culture

11-17-2014 | Traci Jones | News

XPLANE has joined forces with Culture Labx to participate in their Culture Design Series. The Mapping Company Culture workshop is part of series at General Assembly that showcases a variety of models in culture design: visual thinking, brand strategy, positive psychology, experience mapping, and more.

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Holiday Inn® Shifts from Traditional to Digital Ad Strategy

11-07-2014 | Traci Jones | News

InterContinental Hotels Group (IHG®), owner of the Holiday Inn® and Holiday Inn Express® brands, recently made changes to their marketing and advertising approach and execution; IHG engaged XPLANE to help develop a communication strategy that clearly communicates the transformation of these global brands’ marketing program to owners and investors.
To accomplish this task, XPLANE gathered with a team of IHG stakeholders and subject matter experts for a day-long workshop focused on improving communication clarity around the changes taking place in the advertising and marketing of IHG’s brands; specifically the shift from traditional to digital. Throughout the course of the day the team participated in many different activities: assessing the current state of communications, empathy mapping different audience roles, and customer journey mapping.
At the conclusion of the workshop the IHG team had a clearly articulated communications strategy. As part of the strategy, they recognized a short-term need to demonstrate to attendees at the annual IHG Americas Investors & Leadership Conference how digital advertising will optimize reach and awareness for the Holiday Inn and Holiday Inn Express brands. Through the information gleaned during the workshop and rapid iteration with the client, XPLANE produced a compelling and engaging animation that was delivered within four weeks, in time to be displayed at the conference.

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