"The current vogue for less-is-more minimalism, for ample white space, is traceable in part to Tufte, especially when it comes to a certain maker of MP3 players. In fact, when I ask him whom he\'s never worked for but would like to, he leans in and says, Ã¢â¬ÅA-P-P-L-E! [But] they don\'t need any help.Ã¢â¬Â
The lovefest appears to be requited. In press photos of the iPhone, the device displays a New York Times Web front page on its screen. And that page contains a tiny ad for Beautiful Evidence, one that ran on the Times site for exactly one Sunday. Tufte thinks the cameo was a lucky break. I have no doubt that it\'s an anonymous Apple designer\'s thank-you note."