Category Archives: Advertising

Did You Know 4.0

XPLANE is happy to present Did You Know 4.0 — another official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist.

As Garr Reynolds mentions over at Presentation Zen this morning, yes, this project was created with “off-the-shelf slideware” (Keynote and GarageBand, actually, along with Photoshop and Illustrator). Content by XPLANE, The Economist, Karl Fisch, Scott McLeod and Laura Bestler. Design and development by XPLANE.

For more information, or to join the conversation, please visit The Economist’s Media Convergence conference site at mediaconvergence.economist.com, or stop by shifthappens.wikispaces.com for all things Did You Know.

Toshiba Advances Bullet-Time to Next Level In Ad Filmed By 200 Camcorders

“Toshiba’s new ‘timesculpture’ advert takes The Matrix’s Bullet Time film technique one bizarrely cool step forward by animating within the freeze-frame. It was filmed with 200 Gigashot camcorders arranged on a special rig, recording a mahoosive 20 terabytes of data from which the ad was composed. Check it out—it’s like a weird moving Bullet-Time ballet, and then check out the making of clip to learn how it was made.”

4 Dead Celebrities Font Art Pieces

“Dead Celebrities are always a fascinating subject to many, and this celebrity art created using actual fonts deserves praise. These four posters of Marilyn Monroe, Charlie Chaplin, Marlon Brando and James Dean in some of their most famous poses is nothing short of spectacular. They provide another tribute to the dead actors (and actress) in a way we do not pass by often. Besides small facial drawings, the entire figure of these celebrities is created using actual fonts.”

The Art Directors Club Hall of Fame

“Since 1971, the Art Directors Club Hall of Fame has recognized and honored those innovators who have made significant contributions to art direction and visual communications, and whose lifetime achievements represent the highest standards of creative excellence. An essay from the Board of Directors in the 51st Art Directors Annual reads, ‘This year we inaugurate the Hall of Fame. The nomination and election each year of these people will help to educate and inform not only the young people entering our business, but we hope will serve as an inspiration to all of us. In their hands, advertising and graphic communication [becomes] an art form.’”

Japan: URLs Are Totally Out

“Within minutes of riding on the first trains in Japan, I notice a significant change in advertising, from train to television. The trend? No more printed URLs. The replacement? Search boxes! With recommended search terms. It makes sense, right? All the good domain names are gone.”

Advertising Got Better

Paula Scher: “I don’t see very many speakers from the advertising community invited to speak at design conferences (except for the very few who lead branding groups at agencies and in some circles they are still considered the enemy). I don’t read about it on design blogs, and I’m not seeing books published about it. I’m not seeing advertising, in any form, turn up in any design museum exhibitions, not at the Modern, not at the Cooper-Hewitt.” (Thanks kottke.org!)

The Greatest Ad Ever

“We have unearthed, in a most unlikely place, an ancient print ad we believe to be the greatest in history. We think you will agree. Or, alternatively, that you will not.”