Category Archives: Eye tracking

Reading Process Is Surprisingly Different That Previously Thought, Technology Shows

“Scientists have been interested in the movements of our eyes while reading for forty years. However, until now most assumed that when we read both eyes look at the same letter of a word concurrently.

Now ground-breaking research by cognitive psychologist Professor Simon Liversedge and his team at the University of Southampton has shown that this is not actually the case. They found that our eyes are actually up to something much more exciting when we read — our eyes look at different letters in the same word and then combine the different images through a process known as fusion.”

Artists look different

“So why do artists look at pictures — especially non-abstract pictures — differently from non-artists? Vogt and Magnussen argue that it comes down to training: artists have learned to identify the real details of a picture, not just the ones that are immediately most salient to the perceptual system, which is naturally disposed to focusing on objects and faces.” (Thanks!)

Poynter’s Complete Waste of Time

“The Poynter Institute is about to launch the research phase of its run-up to launching version 4.0 of its perennially popular game, The Poynter Institute’s Complete Waste of Time. Many of you may know it by its more common name, the EyeTrack study. It’s a game where knowledge is fun! — knowledge of utterly useless, anecdotal and irresponsibly non-applicable trivia about the viewing habits of website visitors. Let’s play along.”

E-Commerce Showdown

“This year, the Ziff Davis Smart Business Labs teamed up with to find out which sites make it easiest and fastest to find what you’re looking for, get questions answered, and complete and track your order. We chose two leading companies in the hottest e-commerce categories and pitted them against one another in our exhaustive tests.”

Reading your mouse movements

“A website that can read your body language and know what you want before you have even clicked on anything may sound like science fiction… A team at the Massachusetts Institute of Technology (MIT) in Boston, US, say they have developed a way to record mouse movements on a page and learn how people behave when they are on the internet.”

Eye Tracking in Advanced Interface Design

“Using eye movements as a user-to-computer communication medium can help redress this imbalance. This chapter describes the relevant characteristics of the human eye, eye tracking technology, how to design interaction techniques that incorporate eye movements into the user-computer dialogue in a convenient and natural way, and the relationship between eye movement interfaces and virtual environments.”This is a new xBlog category as of today.

Eye Tracking and the Internet

An interview with cognitive psychologist Dr. Albrecht Inhoff: “There is converging evidence — at least from the area of reading research — that the planning of saccades and the duration of fixations that intervene between successive saccades are determined by on-line computations. The duration of fixation durations, in particular, has been linked to the ease of a wide range of ongoing cognitive computations.”

Eye Movement-Based Human-Computer Interaction

“Our emphasis is on the study of interaction techniques that incorporate eye movements into the user-computer dialogue in a convenient and natural way. This chapter describes research at NRL on developing such interaction techniques and the broader issues raised by non-command-based interaction styles.”

Eyetracking Study of Web Readers

“In May 2000, the Poynter Institute released an eyetracking study of how people read news on the Web, mainly focusing on newspaper sites. Their results confirm the findings from my previous studies in 1994 and 1997 of how users read on the Web.”