Did You Know 4.0 1

This is another official update to the original "Shift Happens" video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology.

For years we have witnessed the enthusiasm around the XPLANE-produced, "Did You Know 2.0" -- a viral video that shows the constant global shifts in education and speaks to the importance of preparing young people to thrive in today's world. Since releasing the video in 2007 it has enjoyed more than 3.6 million views. This week, after much demand, we are thrilled to share with you "Did You Know 4.0." The four and a half minute video visually informs about the brave new world of social media and newfound communication technologies, which have forever changed the media landscape.

"Did You Know 4.0" was created largely by the same team that brought you version 2.0 but with some welcomed additions, namely a partnership with The Economist which will show the video at its Media Convergence Forum in October. Spurred by rousing public interest, XPLANE, The Economist, Karl Fisch, Scott McLeod and Laura Bestler developed a piece with compelling facts and statistics and of course a unique and clear design that visually depicts the information in a way that is understandable and intriguing to the viewer. XPLANE designed the video using Apple's Keynote software.

You can view and link to "Did You Know? 4.0" on YouTube at http://www.youtube.com/watch?v=6ILQrUrEWe8. We hope you enjoy the video and learn something new in the process of watching. For more information, or to join the conversation, please visit mediaconvergence.economist.com and shifthappens.wikispaces.com.


Founded in 1993, XPLANE is an information design consultancy that drives better results for many of the world’s leading organizations including Microsoft, Nokia, ITT, and BP through visual thinking and design. XPLANE offers clients unique and personalized service through its employees’ diverse backgrounds and areas of expertise, including journalism, consulting, technology, marketing, training, illustration, interaction, process improvement and information design. Global XPLANE headquarters are in Portland, Ore. USA; European offices are based in Madrid, Spain and a third office is located in St. Louis, Mo. USA.

For more information contact:

  • Ann Smith
  • 503 956 2791
  • asmith@xplane.com

XPLANE's xBlog has been up and running since 1999. 

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