"Most designers are driven by creative ambition. Each will use his or her own talent differently, but ultimately every designer longs to create a unique, innovative visual product. Newcomers to the field, fresh from the academic studio experience, are often naÃÂ¯ve about how a professional office functions. They assume their day will be about making designs, only to discover that much time is required for peripheral technical and administrative chores. They learn that instead of practicing their skills, the computer usurps them."