FOWD: Paul Boag of Headscape: Educating clients to say yes

"Paul Boag's presentation on how to Educate Clients to say Yes was fantastic and my personal highlight of today's conference. Paul had a superbe stage presence, engaging slides, and most of all, his message was clear and valuable.

So, how do we get clients to say yes? It's all in our way how we connect and interact. Paul kept stressing that the designer's relationship with clients is fundamentally flawed. We have to face it that a big part of our job is to work,"

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