"The fact is that our reputation is a key part of our personal brand. Our ticket to fame or blame, our reputation is how we\'re perceived. And just as a reputation can make or break a company, it can make or break a career. The HBR article refers to a 'reputation-reality gap,' or what we might call a perception problem. It\'s where our reputation doesn\'t match reality. On the corporate side, think Enron and WorldCom, both of whom once had excellent reputations but then got into trouble when they fraudulently tried to maintain those reputations."