How To Think Like A Great Graphic Designer

"This is an excerpt from the book 'How To Think Like A Great Graphic Designer:' The first time I saw James Victore, he was wearing a gorilla suit. And no, he wasn\'t trick-or-treating. He was headlining a talk for the New York chapter of the AIGA, the professional association for design. Titled “Mad As Hell,” the presentation was classic Victore: brash, brilliant, and unbridled. Victore didn\'t focus on his impressive client roster or his singular talent, but rather crafted a presentation that discussed the designer as a master communicator who had an obligation to inspire social change. The second time I saw Victore, he was speaking at an event, along with Caroline Kennedy Schlossberg, for students involved in an AIGA mentorship program. Unfettered by conventional norms, James addressed the students with raw honesty, enthusiasm, and quite a few expletives." (Thanks Coudal Partners!)

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