How to win a photography contest

"I was recently asked to be one of the judges in a photography contest run by Crestock... When it comes to this competition, it works like this: As one of the judges, I choose the 10 photographs I like best. For round 1, that meant choosing 10 out of 491 photographs. In other words, for every 50 photos, I can only choose one. Words can\'t describe quite how difficult that is: A lot of talent and creativity goes into competition entries, and a lot can be said about... the guys at Crestock were quite helpful in offering guidelines and ideas as to what I should be looking for, it got me a-thinking: What can you, as a photographer, do to maximise your chances in the battle of shutter times and lighting, against the rest of the pack?"