Interview with Hermen Lutje Berenbroek, New Senior Designer

Tell us briefly about your role at XPLANE:
“As a Senior Designer I use drawing and visual thinking to clarify complexity. I work closely together with consultants and other team members to create solutions with clients, often around the globe on location. By using human-centered design, visual storytelling and information design I create solutions that clarify ideas, engage people and inspire action—in any medium.”

Provide a brief overview of your background and experience:
“I graduated art school with a specialization in interaction design. My graduation projects was an interactive website about screen typography. And as an internship project I created an experimental 30-minute music video for a modern classical music piece. I also experimented a lot with technology, like creating a voice activated website or music video animations on an Amiga 2000 computer. Throughout the rest of my career I tried to combine the love for interaction design, animation and technology. Within these three directions I had jobs at several organizations and agency’s. My last biggest project as an independent designer was creating more then 45 minutes of interactive animated tutorials for an investment bank. This combined animation, interactive design and the use of an innovative interactive video platform. When my projects became more complex and involved more people I noticed that instead of just the end product especially the process of every project became an essential part of it’s success. And to design and control this could add a greater value to the project. This brings me to XPLANE. Working as a contractor for XPLANE gave me so many insights and great experiences that I’m really thrilled to get onboard!”

Spotlight Questions:

Three places you hope to travel to one day?
Japan, New Zealand and Portland Oregon.

Favorite restaurant
Hard to make any choice, I love it all! But if I had to choose it would be between the Thai kitchen and Italian…mmm…. Thai!

What is one random fact about you that most people do not know?
I didn’t even know this myself, but apparently I make a stupid face whenever I dance (something like “the Magnum”). I found out while dancing with my daughters, and they didn’t only dance like I did but also made this weird face. Ooops! (I’m really not a good dancer, but love to do it anyway). Apparently I have the same look on my face when I get kissed.

What is your most embarrassing album you have on your iPod that you listen to?
Can’t explain this… somehow this got stuck in my head. Love how the guy behind the keyboard move his eyebrows (0:34), haha!

If you could be a Superhero, who would you be and why?
Would love to be KingKong! Walking around and accidentally trashing stuff. Sometimes I feel like that already trying not to step on my daughters toys. This illustrates it great:

Do you cook, if so what do you think you cook best and worst?
Chocolate Mousse! I made this once to impress a girl, and it worked! Now we have 2 kids and the third one almost here. I struggle with cooking multiple dishes. It’s hard to get the timing right.

Cats or Dogs? Dogs!

Summer or Winter? I enjoy the change of seasons. No great summer without a winter.

Rain or Snow? Love to run through rain, but love snow more.

Water or snow sports? Ai! Can’t choose! You see a pattern yet?

Coffee or Tea? Coffee!

Would you rather live in the Arctic in an igloo or in a mud hut in the desert? Mud hut.

Are you a morning or evening person? Morning.

What is your favorite blog?
I’m a big fan of Wired. Love the way they create info graphics about everything! And their interactive magazine is really great! Good use of the medium!

Who is your doppelganger?
If I’m wearing my headphones I look like Lobot, from Star Wars.

If you could switch lives with anyone in the world today for just one day, who would it be?
Valentino Rossi, he owns his own racetrack!! And after riding with friends, all the Italian food you can eat! It’s located in Italy! Genius!!! And his Italian English accent is way nicer than my Dutch English accent.

What is one of your greatest accomplishments?
Teaching my daughters about visual thinking and drawing.