Monocle: design notes

"Visually, we wanted to make something that didn't ape current design tropes - the boring, over-used and essentially art-less 'web 2.0 look' of bright palletes, gradient fills and rounded corners - but had a more classical view, as befitting something a little more grown up. Richard Spencer Powell said the magazine design draws from modernism, of course (especially North and Mittel European heritage) but also looks further back into the early 20thC, and beyond the simple serifs and vogue for ornamentation, but look at the engravings, section headers, cartographic styles etc."