Shifting the Way CEMEX Works

Earlier this year XPLANE came together with CEMEX, a global leader in the building materials industry, to create an infographic to demonstrate the global impact its internal social collaboration platform, called “Shift”, has had in literally shifting the way CEMEX operates on a daily basis.

The infographic details use cases of the platform from across the organization.  In the United Kingdom, a vice president blogs and comments daily on matters related to his division to generate top-to-bottom awareness and dialogue.  In Mexico, a plant foreman created an online group to share knowledge with other plants on creating the perfect palette stack of cement bags – driving efficiency and productivity.  And in Germany, a single plant manager shared globally how he was able to reduce his plant’s fossil fuels consumption by 80 percent by using alternative fuels.

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The success of Shift has launched CEMEX as a leader in social business innovation and led the organization to win several industry recognitions such as the Forrester Groundswell Award in 2010; the Harvard Business Review/McKinsey M Prize for Management Innovation in 2011; the Supernova Award in 2012; and the Manufacturing Leadership Award in 2013.  Of course any road to behavior change encounters obstacles, and Shift is no exception.  During the discovery process XPLANE and CEMEX reviewed reasons some employees have been hesitant to adopt Shift, and incorporated messages geared toward that audience in the final deliverable.

The final Shift infographic created by XPLANE is a visually compelling communication tool that is being shared across the global organization to foster greater understanding and adoption of Shift for both seasoned and new employees.

“We had a good experience working with XPLANE and its methodology. It was great to live the process of ideas growing into a full picture. Overall, we are very pleased with the outcome and can’t wait to share it with our audiences.” -Gilberto García, Head of Innovation, CEMEX