Sony: When timing is everything...

"Use a Nikon?

Or at least that appears to be the message.

I opened my copy of Outside Magazine's companion piece of fluff, Go, this morning and was greeted by an ad for Sony's A700 DSLR with the tagline 'In Photography, Timing is Everything.' The accompanying photograph was spectacular and showed a leopard about to dispatch a baboon. Dust is flying and, clearly, timing has a lot to do with the impact of this photo.

It was also very familiar.

In fact, it's a 1965 photograph taken by John Dominis for the late, lamented Life Magazine."