May, 15, 2007 | By Bill Keaggy

"For Massimo, this was an ideological choice, an ethical imperative. 'In the new computer age,' he once wrote, 'the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest.' For me, it became a time-saving device. Why spend hours choosing between Bembo, Sabon and Garamond No. 3 every time you needed a Venetian Roman? For most people — my mom, for instance — these were distinctions without differences."

Subjects: Graphic Design
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