Trading Partners

"Creative people want to express that creativity. Meanwhile, they need to make a living — possibly by finding an audience for some buyable form of that creativity. This is an old predicament, but the Internet enables new experiments in resolving it — like the Swap Meat, a project of a Web site called Coudal.com. Coudal Partners is a small firm based in Chicago that does branding and design work for clients and has also created products of its own. Coudal.com is certainly a promotional tool for the firm, but just as certainly a constantly updated trove of interesting links and cleverly entertaining goof-off projects. Which is more or less how the Swap Meat started."

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