âThe Carbon Economyâ illustrates importance of green technologies and solutions
PORTLAND, Ore. (Nov. 5, 2009) -- XPLANE, a global information design company, and The Economist teamed up and produced âThe Carbon Economy,â a three-minute video informing about the troubled state of global climate change and the criticality of green technologies and solutions. The video will be shared at The Economistâs upcoming Carbon Economy Summit in Washington, D.C. on November 17-18. The piece can be seen on YouTube at http://www.youtube.com/xplanevisualthinking#p/a/u/0/cju6Zi4OT54.
âThe Carbon Economyâ marks the second time in recent months that XPLANE and The Economist partnered to create a compelling video. In September the companies released the highly-anticipated âDid You Know? 4.0â, in conjunction with Scott McLeod and Karl Fisch.
âWe were very pleased to partner with The Economist in the production of âThe Carbon Economyâ,â said Parker Lee, vice president, marketing and business development at XPLANE. âWe are dedicated to demystifying complex and hard-to-understand topics while at the same time motivating positive change, and we felt this project accomplished both of those goals.â
The video includes simple visuals and a moving soundtrack to clearly convey the issues surrounding climate change and what steps must be taken to reach a positive outcome. The piece was created using Appleâs Keynote software.
For more information on The Carbon Economy Summit, visit http://carboneconomy.economist.com.
Founded in 1993, XPLANE is an information design consultancy that drives better results for many of the worldâs leading organizations including Microsoft, Nokia, ITT, and BP through visual thinking and design. XPLANE offers clients unique and personalized service through its employeesâ diverse backgrounds and areas of expertise, including journalism, consulting, technology, marketing, training, illustration, interaction, process improvement and information design. Global XPLANE headquarters are in Portland, Ore. USA; European offices are based in Madrid, Spain and a third office is located in St. Louis, Mo. USA.
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