XPLANE and Youngme Moon of Harvard Business School create new video

XPLANE was thrilled to partner with Youngme Moon of the Harvard Business School to create a powerful new video that promotes the release of her book, "Different." Moon's book challenges us to consider the meaning of business differentiation and what it takes to be different in a way that actually MAKES a difference. Watch the three-minute video on YouTube at: http://www.youtube.com/watch?v=26PVrm4iLA0.

The video "Different" follows XPLANE's unique style of using simple graphics to communicate a larger, more complex topic. For this piece we developed text and images, and paired them with a soundtrack to communicate Moon's important message. The video is done in black and white iconic art, with the use of color and hand-rendered drawings to make a point.

The book "Different" is published by Crown Business. For more information, visit www.youngmemoon.com or www.xplane.com. You can view it here or use this link to click through to YouTube.

XPLANE's xBlog has been up and running since 1999. 

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