XPLANE Senior Consultant Authors New Business Book

XPLANE Senior Consultant, Matt Morasky has co-authored The Art of Opportunity: How to Build Growth and Ventures through Strategic Innovation and Visual Thinking. Matt collaborated with former XPLANEr, Parker Lee and Luxembourg-based Dr. Marc Sniukas in an effort that combined his partners’ business and strategic expertise with Matt’s visual thinking and design know-how.

“We applied many of the principles we advocate in the book to our own work," says Matt. “A collaborative, visually driven approach allowed us to quickly align on a framework that would allow our diverse backgrounds and expertise to complement one another.”

The result is a visually rich, hands-on approach to strategic innovation that will make those familiar with XPLANE feel right at home. The book builds on a foundation of business design thinking principles to provide the reader with theories and practical methods to:

  • Identify and assess new growth opportunities
  • Develop and refine strategies to realize these opportunities
  • Launch and scale strategically
  • Collaborate and communicate to make your initiative more successful
The Art of Opportunity will be published by John Wiley & Sons and is set to hit shelves on May 2nd. To learn more about The Art of Opportunity, or to purchase an advance copy, visit www.theartofopportunity.net 

You can also follow the book through LinkedIn, Facebook, and Twitter.

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