If you are responsible for creating great outputs and working in a team, chances are you are often sorting through a sea of feedback. Feedback is a beautiful thing that should ultimately lead to a better product, but that is not always the case. A creative director I once worked with advised me to draw a distinction between feedback that makes something different vs. feedback that makes something better. Those are wise words, and they’ve stuck with me, but how do you do it? I’ve found it valuable to identify and label the different types of feedback. The below categories help me to guide, understand, and incorporate the right feedback. Hopefully they can help you too.