This article was originally published on Forbes.com.
Times of transformation — whether by design or due to a crisis — will test an organization’s resilience, confidence, and culture. Many people resist change because it threatens their sense of security, and they will require not only more frequent but more thoughtful communications to get onboard and move in a new direction.
If you’re a leader guiding your organization in a new direction, keep these best practices in mind as you craft your communication plan:
Remember, at the end of the day, people will follow you if you’re leading them to a better place. Paint the vision, explain why, show them how, and you’ll all get there together.
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