Our clients are increasingly buried in work, and their schedules are always booked solid. As we work with them to understand their needs, they frequently ask us, “Why can’t you just give us the answer?”
We will tell you what we tell them: “Our experience clearly shows the best answers come from co-creating the solution with your teams. When you hire someone to give you the answer, you give away the most powerful tool you have.”
Your own employees and colleagues know what’s broken, and they have clear ideas about how to fix it. They usually come up with more useful solutions. People support what they help to build. This is the biggest reason to engage your teams. That means co-creating it with your people makes them instant advocates, and even evangelists, for those solutions.
Co-creation in product development may mean collaborating with customers or partners to develop new and better products. Inside of organizations, co-creation means engaging your employees to design better internal solutions.
At XPLANE, co-creation means bringing together a cross-functional team to discover, design, and iterate a solution. Over the years, we’ve heard every reason why co-creation won’t work. Here are the top three: